Digital Marketing

30 Top LinkedIn Ad Examples to Inspire You in 2023

Did you know that LinkedIn’s advertising revenue grew by 46% in the third quarter of 2022, making it one of the fastest-growing advertising platforms? As we move towards 2023, it’s clear that LinkedIn is a platform that should not be ignored in any business’s marketing strategy. This blog showcases the top 30 LinkedIn ad examples for 2023, highlighting best practices in design, copywriting, and targeting to help brands engage with their target audience and drive results. With the ability to tailor ads to reach specific job titles and companies, LinkedIn ads provide a valuable opportunity for businesses to promote their brand on this unique platform.

If you’re considering advertising on LinkedIn, you may be wondering what the benefits are. We’ve outlined the key advantages below:

  • Reach a professional audience: LinkedIn users tend to be older, more educated, and have higher incomes than those on other social platforms.
  • Target accurately: With access to accurate demographics and skills, you can target your ads based on factors such as job titles, locations, industry, and level of education.
  • Use a variety of ad formats: LinkedIn offers a range of formats, from videos to images and text, including document ads, carousel ads, and email ads.
  • Nurture leads: LinkedIn’s lead accelerator feature allows you to track and target high-value prospects with more personalized ads.

To create an effective LinkedIn ad, it’s important to have a clear strategy that either informs, conveys value, or identifies a pain point for your target audience. Your ad should aim to elicit a visceral response and prompt action. With LinkedIn’s latest format, document ads, prospects can download your e-book or case study directly within their LinkedIn feed. We’ll also explore video ads, single-image ads, and carousels in our list of the 30 best LinkedIn ad examples to inspire you in 2023. Let’s take a look!

Ad Format: Document

Ad Objective: Thought Leadership

Industry: B2B

Visuals: The use of contrasting colors in the headline and strategic graphics at the end of each bullet point makes the ad eye-catching and visually appealing.

Call-to-Action (CTA): “Unlock Full Document”

Key Takeaway: This document ad is an excellent example of how to engage your audience on LinkedIn. By presenting valuable information in a visually appealing way, the ad captures the prospect’s attention and provides a clear path to accessing the full document. The use of a strong CTA helps drive conversions and increase the ad’s overall effectiveness.

Final Thoughts

In conclusion, these 30 best LinkedIn ad examples showcase how creative and strategic thinking can help businesses effectively advertise on the platform. With its unique positioning as a social platform for professionals, LinkedIn offers a great opportunity for brands to position themselves as thought leaders in their respective categories and build community engagement where their target audience spends time. The targeting capabilities on LinkedIn are unparalleled, making it a go-to platform for B2B marketers. By incorporating some of these creative and strategic elements into your own advertising, you can capture the attention of your prospects and educate them to the point of sale. So, take inspiration from these examples and start building your own successful LinkedIn ad campaign today!

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