Marketing for lemon law firms
California’s Song-Beverly Consumer Warranty Act lets prevailing car buyers recover attorney’s fees from the manufacturer, which makes lemon law a practice where volume and screening matter. We run campaigns that reach owners with repeat repairs and route them to intake with clear criteria.
ScopeCalifornia only for now.
What’s different about this practice
- Eligibility is specific.
- Vehicle age, mileage, repair history and warranty status decide whether there’s a claim. Forms and intake ask those questions early so the calendar holds real cases.
- Owners think of it as a car problem.
- People search for a car that keeps going back to the shop, not for lemon law. Ads and pages use their words.
- Documentation drives value.
- Repair orders are the core of a case. Follow-up asks for them before the consultation.
How we approach it
- Google Search for repeat-repair and buyback queries
- Meta ads to owners of models with known repair patterns, where data supports it
- Landing pages with eligibility questions
- Document-request follow-up by text and email, with consent
Advertising rules
Ads avoid implying that every buyer qualifies or that a buyback is certain. Your counsel approves every ad.
Start with your numbers
Book a 30-minute call. Bring last month’s ad spend and signed cases if you have them. If you don’t, that’s where we’ll start.