Advertise Naked

Attribution and reporting

If you can’t connect a signed retainer back to the ad that produced it, every budget decision is a guess. We capture the source of every inquiry, connect it to the outcome in your case system, and report it on one scorecard.

Why cohortsWorkers’ comp and injury cases often sign days or weeks after the first call. Counting by lead month keeps spend and cases in the same window.

What we do

  • UTM, click IDs, landing page and call source captured on every inquiry
  • Duplicates removed by phone and email; referrals and repeat callers flagged
  • Signed cases counted by the month the lead arrived (lead-month cohorts)
  • Qualified and signed stages sent back to Google Ads and Meta, with hashed identifiers only
  • Connections to case and intake systems: Filevine and Lead Docket, Litify, Lawmatics, Clio and others
  • One scorecard: verified figures from your case system, estimated figures labeled as such

What we report

  • Cost per signed case, by channel and campaign
  • Attribution completeness: signed cases with a known source divided by all signed cases
  • Case mix by case type and language

Definitions are on How we measure.

What we need from you

  • Read access to your CRM or case system, or a monthly export
  • Agreement on definitions at kickoff
  • Your counsel’s approval of what data may be sent to ad platforms

What we won’t do

  • Send injuries, case notes or recordings to any ad platform
  • Compare cost per signed case across practices as if case values were equal
  • Present modeled numbers as verified
Included inEvery tier. Case-system integration starts at Scale. See pricing

Works with

Start with your numbers

Book a 30-minute call. Bring last month’s ad spend and signed cases if you have them. If you don’t, that’s where we’ll start.

Book a 30-minute call Get a free public audit