Advertise Naked

Intake and speed to lead

Most firms lose more cases to slow follow-up than to weak ads. We set up the follow-up that happens in the first minute, measure how long it takes a person to call back, and review the gaps with your intake team every week.

Speed to leadIn a 2011 Harvard Business Review audit of 2,241 U.S. companies, firms that responded within an hour were nearly seven times as likely to qualify a lead. Not law-specific, but the pattern holds in intake.

What we do

  • Automatic text and email in English and Spanish within a minute of every inquiry
  • Call routing, missed-call text-back and after-hours coverage rules
  • Follow-up sequences that stop as soon as a person makes contact
  • Intake scripts and case-criteria checklists written with your team
  • Weekly intake review: response times, unreached leads and lost consultations
  • Call scoring where callers have consented to recording

What we report

  • Speed to lead: median minutes from inquiry to first human contact
  • Contact rate: leads reached by a person divided by leads
  • Consultations set and held

Definitions are on How we measure.

What we need from you

  • Access to your CRM or intake software, or approval to set one up in your name
  • Your intake team’s schedule and case criteria
  • Your counsel’s approval of automated message wording

What we won’t do

  • Count an automated text as contact
  • Record calls without the consent California and other all-party states require
  • Contact anyone by text who hasn’t agreed to receive texts
Included inEvery tier. Weekly intake reviews start at Growth. See pricing

Works with

Start with your numbers

Book a 30-minute call. Bring last month’s ad spend and signed cases if you have them. If you don’t, that’s where we’ll start.

Book a 30-minute call Get a free public audit