Marketing for personal injury firms
Personal injury search is the most expensive and most crowded corner of legal marketing. We don’t try to outbid incumbents on every keyword. We compete where the economics are better: Meta, Local Services Ads, Spanish-language campaigns and intake that answers first.
What we don’t doMass torts and lead buying for mass torts. Those carry different rules and risks.
What’s different about this practice
- Search is crowded and expensive.
- Established firms have spent years on search. A newer or mid-sized firm often gets a better cost per signed case from Meta, Local Services Ads and tightly targeted search than from broad keywords.
- Intake speed decides who signs.
- Injured people often contact several firms. The first firm to reach them by phone, in their language, has the advantage. We measure speed to lead and fix it before scaling spend.
- Case value varies widely.
- A cost per signed case only means something next to case mix. We report signed cases by case type, so a cheap case isn’t mistaken for a good one.
How we approach it
- Meta ads for motor vehicle and premises cases
- Local Services Ads with lead disputes
- Spanish-language campaigns where intake can answer
- Signed cases sent back to Google and Meta to sharpen delivery
Advertising rules
No guaranteed results, no unverified settlement figures, dramatizations disclosed, and the responsible attorney named where your state requires it.
Start with your numbers
Book a 30-minute call. Bring last month’s ad spend and signed cases if you have them. If you don’t, that’s where we’ll start.