Landing pages and websites

A landing page has one job: turn the click you paid for into a conversation. We build pages for one practice and one market at a time, fast on a phone, with the call button first and every claim checked.

OwnershipPages are built on accounts in your firm’s name. If we part ways, you keep everything.

What we do

  • Landing pages per practice, language and market, written from intake calls, not templates
  • Click-to-call first, short forms second, with source tracking on both
  • Load times under 2.5 seconds on a mid-range phone
  • Accessibility to WCAG 2.2 AA: readable, keyboard-friendly, captioned
  • A/B tests judged on qualified leads and signed cases, not page views
  • Full websites for firms that need them, built on hosting you own

What we report

  • Conversion rate by page and source
  • Qualified lead rate by page
  • Page speed on mobile, checked monthly

Definitions are on How we measure.

What we need from you

  • Your domain registrar or DNS access, or approval to register landing-page domains in your name
  • Attorney bios, bar numbers and office addresses for required disclosures
  • Photos of your real team and office, if you’d like them used

What we won’t do

  • Use stock photos of people presented as your clients or staff
  • Publish results or awards without documentation
  • Keep your website hostage: you own the domain, hosting and files
Included inEvery tier. Full websites are a separate fixed-price project. See pricing

Start with your numbers

Book a 30-minute call. Bring last month’s ad spend and signed cases if you have them. If you don’t, that’s where we’ll start.