About Advertise Naked
A client acquisition firm for plaintiff law firms, based in Los Angeles. The name means one thing: nothing hidden. Not the accounts, not the spend, not the terms.
Marina del Rey, CA 90292Phone(310) 461-4824
From the founder
I started Advertise Naked because the firms I worked with kept asking one question and getting the same non-answer: what did that case actually cost us?
Most marketing reports stop at leads. A lead is not a client. Whether a firm grows is decided after the form is filled in: how fast someone calls back, whether they speak Spanish, whether the intake team knows which cases the firm takes, and whether the signed retainer is ever connected back to the ad that produced it.
Our largest practice is workers’ compensation, which grew big enough to need its own name: WorkersCompMarketing.com. Advertise Naked is the parent firm and the home for our other plaintiff practices: employment, personal injury and lemon law.
The way we work is simple to describe and harder to do. Your accounts stay in your name. Our fee is flat and never tied to your cases. Every number we report has a written definition and a labeled source. And you work with me directly.
Spencer MoellerFounder, Advertise Naked
Operating principles
- Plain numbers.
- Specific figures with dates and definitions. No superlatives, no “up to” claims, no results we can’t document.
- Owned, not rented.
- Your firm owns the accounts, the pages and the data. We build demand you keep.
- Intake is marketing.
- A lead nobody calls back is ad spend thrown away. We measure and fix follow-up before we raise budgets.
- Specialists on the work.
- You work with the founder directly, plus specialists for media buying, creative, Spanish-language review and automation. Each is named in your proposal.
- Say no when it’s right.
- We decline firms that want guaranteed case counts, won’t share intake outcomes, or would compete head-on with an existing Scale client in the same practice and metro.
How we handle advertising rules
Every ad and page is reviewed before launch against the attorney-advertising rules of your state: the responsible attorney and office named where required, no guarantees, no testimonials, ratings or awards without documentation, and dramatizations disclosed. Your counsel has final approval, and we keep a record of each approval.
Our fees are never tied to signed cases, settlements or legal fees, which keeps the arrangement clear of fee-sharing and referral-payment rules.
How we handle your data
Client and intake data stays in your systems. We use the minimum access the work needs, with multi-factor authentication on every account. Tools that hold client data are covered by data-processing agreements. Nothing about a case or an injury is sent to an ad platform.
Start with your numbers
Book a 30-minute call. Bring last month’s ad spend and signed cases if you have them. If you don’t, that’s where we’ll start.