Cost-per-signed-case calculator

Enter one month of numbers. The calculator shows cost per lead, each conversion step and cost per signed case, with and without your agency fee.

Count by lead monthCredit each signed case to the month its lead arrived, not the month the retainer was signed.PrivateNothing you type is sent anywhere. The math runs in your browser.
Media cost for the month
Management fees for the month
Unique inquiries, duplicates removed
Automated texts don’t count
Attended, not just booked
Retainers signed and accepted

The starting values are an example, not a benchmark. Replace them with yours.

Cost per lead
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Contact rate
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Contacted to consultation
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Consultation to signed
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Lead to signed case
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Cost per signed case, ad spend only
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Cost per signed case, with agency fee
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Enter your numbers for one month.

Reading the result

Cost per signed case only means something next to case mix and over time. Compare the same practice, month to month. If the contact rate is low, fix follow-up before adding budget: every lead nobody reaches is ad spend already gone.

Read the full guide

Can’t fill in a box?

That’s the most useful finding. Most firms can see spend and leads, but not contacts, consultations or signed cases by source. Connecting those is the first thing we build.

Attribution and reporting

Start with your numbers

Book a 30-minute call. Bring last month’s ad spend and signed cases if you have them. If you don’t, that’s where we’ll start.